Англо-русский экономический словарь.
perceived value — UK US noun [U] ► MARKETING the value of a product based on how much customers want or need it, rather than on its real price: »Selling your product at a higher price increases the perceived value because people associate high prices with quality … Financial and business terms
Perceived Value — The worth that a product or service has in the mind of the consumer. The consumer’s perceived value of a good or service affects the price that he or she is willing to pay for it. For the most part, consumers are unaware of the true cost of … Investment dictionary
perceived value pricing — ► a method of pricing a product based on how much customers are willing to pay for it rather than on how much it costs to produce Main Entry: ↑perceived value … Financial and business terms
Customer perceived value — (CPV) is the difference between the prospective customer s evaluation of all the benefits and all the costs of an offering relative to perceived alternatives.From the time marketing came into existence, companies have faced the toughest challenge … Wikipedia
Value-based pricing — Value based pricing, or Value optimized pricing is a business strategy. It sets selling prices primarily, but not exclusively, on the perceived value to the customer, rather than on the actual cost of the product, the market price, competitors… … Wikipedia
Value (marketing) — Marketing Key concepts Product marketing · Pricing … Wikipedia
Value theory — encompasses a range of approaches to understanding how, why and to what degree people should value things; whether the thing is a person, idea, object, or anything else. This investigation began in ancient philosophy, where it is called axiology… … Wikipedia
Value migration — In marketing, value migration is the shifting of value creating forces. Value migrates from outmoded business models to business designs that are better able to satisfy customers priorities. Marketing strategy is the art of creating value for the … Wikipedia
Value — The monetary, material or assessed worth of an asset, good or service. In accounting, value describes what something is worth in terms of something else. For example, the value of a loaf of bread might be $3; the $3 for the loaf of bread would… … Investment dictionary
Value meal — A value meal is a group of menu items at a restaurant offered together at a lower price than they would cost individually. They are common at fast food restaurants. Value meals are a common merchandising tactic to facilitate bundling, up selling … Wikipedia
Science of Value — The science of value, or value science, is a creation of philosopher Robert S. Hartman, which attempts to formally elucidate value theory using both formal and symbolic logic. The fundamental principle, which functions as an axiom, and can be… … Wikipedia
